First, here is the story of the Homeless World Cup
We do this with a world-class international football tournament uniting teams of people who are homeless to take a once-in-a-lifetime opportunity to represent their country. And by triggering and developing grass-roots football programs in over 70 nations currently engaging 30,000 homeless players all year round.
In 2005 the Homeless World Cup Foundation was set up to develop the grass roots football programmes and our mission is to engage one million players in 75 nations in the benefits of football and be the most reputable organisation using sport for social change in the world.
The inaugural Homeless World Cup kicked off in Graz, Austria, uniting 18 nations. Since then it has gained great momentum in Gothenburg, Sweden (2004), Edinburgh, Scotland (2005), Cape Town, South Africa (2006) and Copenhagen, Denmark (2007). In Melbourne, Australia (2008) 56 nations were united for the
biggest Homeless World Cup ever, including the first Women’s Cup and a legacy of 30 street soccer programs across Australia. Next Milan 2009, Rio 2010, potentially Asia 2012 and Poznan 2013. This years tournament will be held in Paris during August.
Research consistently demonstrates that over 70 per cent of players experience a significant life change. They come off drugs and alcohol, move into homes, jobs, education and training,repair relationships and even become coaches and players.
Founded by world-leading social entrepreneur Mel Young, the Homeless World Cup is supported by UEFA, Vodafone Foundation, Nike, Global Ambassador Eric Cantona and international footballers Didier Drogba and Rio Ferdinand.
It’s everyone’s game, What does it take?
These are our underlying policies:
• Responsiveness and commitment to social inclusion and impact
• Accountability by measuring our social impact
• Focusing on core competencies and win-win partnering with the best organisations in specific areas as a key driving force
• Enabling grass root programs to deliver, reach their full potential and be inspired and able to grow
• Social enterprise, a can do ambitious attitude, social purpose and profit
What will the Homeless World Cup look like in 2012?
This is our vision:
• An established operational headquarters with 10 key personnel
• Recognised global social enterprise and brand using football to make a real difference, applying innovative solutions to a global issue
• Annual core funds exceeding £10 million GBP
• One million fans united
• Established Women’s Homeless World Cup
• A strong ambassador programme with 20 leaders of their field lending talent and passion to create change
• 10 key international football partners e. Inter Milan, Manchester United
• 75% of players change their lives significantly
• Grass roots football projects in 75 nations
• One million players involved in the benefits of football
• Regional hubs set up in North America, South America, Africa, Europe, and Asia
• Global research with leading institutions co-ordinated by QMU, Edinburgh
The Opprtunity to Sponsor the Documentary
The Documentary
Our clients aim is to make a 90 min documentary for the Homeless world cup with a focus on this years Haiti team. Our client explains all about the documentary.
The film will be distributed through film festivals, limited cinema release and Video on demand (Itunes for example) sites.
The legacy of the Homeless world cup is an important part of what we see the documentary being about. What happens to the players after the World Cup, where did the Haiti players end up, what effect did being involved in this game have on there lives? We want to show how the homeless world cup has a positive impact on not just the individual but the community they are a part of. Haiti has been at the forefront of the world’s mind over the last year (and since writing this piece New Zealand and Japan) after the arthquake that destroyed so much of the country. This year is the first year aiti have played in the homeless world cup and we would like to follow the preparation of the team and there matches over the world cup and what happens to them when they get back to Haiti.
The moving and emotional stories of the individual players are truly amazing, we want to focus on these and really show how the players have over come great tragedies in their own lives to get to a position where they can engage in the World Cup. How did they come to being picked, what do they have to sacrifice to be part of the tournament. Does this give them an escape from their lives. Will it change them for a positive or is it just a brief escapism before they have to return to their everyday routines. A focal point for our film is to highlight the effect this competition has on the individuals. The tournament itself is a driving force but we want to make it about the personal stories on and off the field, the participation/ the team work, the personal journey to get to where they are and how they got there. How they interact with their teammates, how their stories interact. Why are they getting involved? Why do they want to play football. Are they playing to win the tournament, or do they want to be recognized and prove a point to themselves and others, is this their moment to shine.
Our plan is to bring the tournament to a wider audience, through a feature film documentary spanning the whole spectrum of the event not just the games. We want to tell the personal stories and focus on how the world cup has helped them to change their lives for the better. We want to take it from the passing conversation to a tournament that countries can be patriotic about supporting.
We want to make it a very personal film talking to the individuals and really highlighting the great work that the World cup promotes, we would like to interview the ambassadors about why they are involved, people at Nike and other sponsors about why they support the Homeless World Cup. How do
they pick the teams, players who are the coaches?
The Team
Matt Brown, Producer/DOP (BECTU member)
8 years of work in the film
Winner of Scottish BAFTA for Technical Excellence 2008.
Currently working as a Freelance Producer/DOP.
BBC radio 4 comedians storm the royal mile, produced and shot with a large team covering
Produced and shot 2 series of the talk of the fest with Paul Provenza covering over 120 comedians.
Produced and shot 48 shows over the Edinburgh fringe festival 2007
The Gobi Desert followed a group of ultra marathon runners across the Gobi desert for 3 weeks.
3 hours of live comedy on the royal mile.
David Lumsden, Director (BECTU member)
http://davidlumsden.com/
7 years work in Film and Television
Currently working as a Freelance Director/Editor/Cameraman
Directed Documentary Selected for EIFF Saltire Award 2005
Directed Short Films have won awards and been selected for Best of Scottish Shorts 2008
Directed BBC radio 4 comedians storm the royal mile,
Edited Lynedoch South Africa Short Film Series for the LEXI Cinema in London.
The Sponsorship Opportunity
A single logo holding screen at the end of the production
Logo and information about the sponsor on the film’s website
Interview / mini featurette with the sponsors representative for inclusion in the DVD release.
Product placement throughout the film
References in interviews and articles in all press releases.
The producer is also willing to discuss the best way for the sponsor to have involvement and the most effective way for their brand to be associated with and portrayed by the film
Sir Alex Ferguson has stated that this is a great cause and is allowing the producer to use any positive quotes that he has made about the Homeless World Cup.
With the BBC and Sky potentially coming on board there is an opportunity for the sponsors brand to be seen by large audiences and attain immense CSR benefit by association.
To make the film the producer is looking to raise £175,000, to cover all costs of the production plus getting it to the distribution stage.
For further information please contact us rob.mcavoy@sporttrades.co.uk or jason.beazley@sporttrades.co.uk.
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