Monday 14 December 2009

More Good News For Team Sky!

Cycling is one of the sports that we're now going to be following on SportTrades Report from now on. As well as hearing about the latest news with regards to the new British Pro-Cycling team Team Sky, we're also on the look out for any young amatuer cyclist to follow throughout the season whatever lower level of the sport that you're in.

Following on from Team Sky's announcement on Thursday that they've signed Bradley Wiggins, they've also had some good news as they've got more backers to the team. Deals announced early on Monday show that the team are now getting investment from Sky Italia and News Corporation who have both put backing into project called Sky Pro Cycling. Announcing the new investors Robert Tansey, Chair of the Sky Pro Cycling Board and Brand Marketing Director of BSkyB, said: “We have the perfect partners backing this team and welcome Sky Italia and News Corporation on board.

“Italy has a great heritage in road cycling, through its riders and manufacturers, and that is already reflected in our team. They have a real passion for the sport and we’re delighted that Sky Italia has joined us. “News Corporation is a leading broadcaster in sport globally and brings a huge range of skills and experience. Like our first partners, British Cycling – who have proven international success and are working closely with BSkyB to inspire people to get out and ride - each will now be represented on our operating board".

“Team Sky is a very exciting project with great ambition; not only to win in style and with the right racing attitude but to inspire the public to enjoy cycling too.”

Team Sky have of course been awarded a four-year UCI Pro Licence this autumn and will first compete at the Tour Down Under in January. The team already has strong Italian connections with a training base in Italy, three Italian riders - Davide Vigano, Dario Cioni and Morris Possoni - and a partnership with Italian bike producer Pinarello. In addition, British Cycling’s academy, where Max Sciandri helps to train Britain’s future talent, is based in Tuscany. It's all part of an exiciting looking project for Sky and one that is looking to build the sport not just proffesionally but for the public as well.

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