Wednesday 28 July 2010

Get Your Kit On: Derby County


To keep the peace at our new National Sales Centre in Derby, here is the new away kit of the rams, as featured by our friends at www.football-shirts.com.

Championship side Derby County have unveiled their new away shirt for the upcoming season. The Rams, as they are nicknamed, launched their new home shirt earlier this month and can be seen here.

Last season Derby finished in 14th place with 56 points, 9 points clear off relegation.

The new away shirt, manufactured by adidas is primarily yellow with blue touches. The adidas logo is featured on the top center part of the shirt with the adidas 3-stripes on the shoulders and sleeves. The club crest is featured on the top left part of the shirt whilst Buymobiles.net, club shirt sponsor have their logo featured in the center part of the shirt. The shirt is complemented by blue shirts and yellow socks.

Tuesday 27 July 2010

Britains Olympic Funding Slashed


Article by Donald McRae taking in full from our friends at The Guardian


At least half of Britain's Olympic sports could have their funding slashed if the government spending review in the autumn delivers another budget tightening before the 2012 London Games.

Peter Keen, the director of performance at UK Sport and the person charged with bettering Britain's record fourth place in the medals table at the Beijing Olympics, told the Guardian he would be willing to divert money from 50% of the country's sporting bodies to athletes who have a more realistic chance of reaching the podium.

"Like all publicly funded organisations we'll soon hear our budget," Keen said. "You must remember that our London mission was funded by a dramatic increase in exchequer funding, not lottery funding. But we're dependent on exchequer funding that will be determined in the autumn.

"We're £50m down on the original budget we had in 2006. It was a £600m investment and it's a shame we don't have that now. But it's more important to focus on our mindset rather than the money. With any reasonable budget we will give the backing those [prospective medal-winning] athletes deserve. And so if that means we can only fund half the sports then that's all we can do. What we really don't want to do is dilute our commitment to excellence."

Keen said sports with a reasonable chance of winning medals – among them cycling, athletics, rowing, sailing and swimming – could become the sole priority.

"My ultimate loyalty is to elite sport. I learned early on that if you compromise, if you don't look the monster in the eye, you invariably fail. If you distribute money to the point where you are spreading it so thinly then you're not recognising a key point: that to do it properly does cost. There are no shortcuts for our rowers and sailors and swimmers. They often travel the world more than 100 days a year. Somebody has to pay to allow them to compete in these world events. Our whole rationale about how we award funding is built on that fundamental insight."

In 2004, soon after he began his current role at UK Sport, Keen adopted a ruthless funding procedure to make the most pragmatic use of lottery money. Sports with mediocre results were shocked that large chunks of their funding were diverted to performers who had a realistic chance of winning medals in Beijing.

Keen was praised widely after Great Britain finished fourth in the medals tables in Beijing. In the jubilant aftermath, the British Olympic Association announced that it was realistic to target third place in 2012. That optimism has since been downgraded.

Keen conceded that there are doubts the "high watermark" of Beijing will be reached again, but he also claimed that "the evidence would suggest that our aspiration to be fourth, and to win more medals in more sports, is absolutely on course. Is it tight? Yes. It is challenging? Yes. Is it doable? Absolutely."

Keen urged both the government and the public to remember the value of Olympic success – especially in London. "Two years from the Olympics is the right time to ask everybody searching questions that go beyond the issue of money. These are questions for us as a nation. Do we want to win – yes or no? How much are we prepared to invest in that? Why do we do it? It starts with notions of nationhood. I think that matters because we care about sport as a nation … Short of economic domination and warfare, I'm not sure what else makes sense of our national identity and our hopes to succeed as a country."

London 2012 celebrates two years to go to the Games


This post copied in full from the official London 2012 website




Today marks two years to go to the Opening Ceremony of the London 2012 Olympic Games.

Top athletes Sir Chris Hoy, Michael Johnson and John Amaechi will be on hand to help mark the milestone, showcasing the latest progress on the Olympic Park.


They will be joined by local school pupils to ride the first lap of the Velodrome; sprint on a temporary track in the Olympic Stadium; and shoot the first hoop in the Basketball Arena respectively.

Seventy members of Visa Team 2012 - London 2012 hopefuls - will also walk over the main bridge into the Olympic Park.


Dance group Diversity, Olympic champion Sally Gunnell and CBeebies presenter Cerrie Burnell are on hand to launch the official Games-time volunteering programme. Up to 70,000 'London 2012 Games Makers' will be needed to make the Games happen.


The Mayor of London launches the 'London Ambassador' programme too, which will recruit 8,000 volunteers to help guide the millions of visitors who will travel to London for the Games get around and enjoy a truly memorable stay in the capital.

A number of London 2012 partners and licensees are also joining in the two years to go celebrations, including a giant screen and activities in Trafalgar Square hosted by Panasonic; and the first soft toys of Olympic mascot Wenlock going on sale.


Plan your Games


With just two years to go, planning well underway and athletes in training, the London 2012 Organising Committee is calling on the UK public to start planning their Games:

Look up information about becoming a Games Maker
Sign up to register interest in tickets and be the among the first to know when they go on sale
Join in with the Cultural Olympiad, Inspire programme and Get Set education programme
Shop online and in the new flagship shop at St Pancras International

Monday 26 July 2010

Get Your Kit On: Luton Town


Luton Town are celebrating their 125th anniversary and have launched a commemorative shirt to celebrate this. The kit is manufactured by Carbrini and features a pink and navy blue halved shirt.

Pink and navy blue were the club’s first colours way back in 1885.

The strip was used in Luton’s match against Marlow and will also be used in tomorrow’s friendly against a Liverpool XI and against Altrincham on the first day of the season.

From our friends at football-shirts.com

Friday 23 July 2010

Get Your Kit On - West Ham


From our friends at Football Shirts.Com

After unveiling their new away shirt earlier, Premier League side West Ham United have now revealed their new home shirt which the team will wear for the 2010/2011 season. West Ham finished 17th last year. Their new kit is made by Macron.

The shirt is similar to the away shirt in that it is a retro design. The shirt is West Ham’s traditional home colours of Claret with Sky Blue sleeves. There is also a sky blue collar. The club badge is on the left of the chest and the makers have their name on the right in white, and have their logo on the left sleeve. The club sponsor has their name written across the centre of the shirt.

Wednesday 21 July 2010

Smashed Badger Cricket Club


This will be a surprise to many, not least my colleagues here at SportTrades. SportTrades annouce their very own nomadic cricket club. Smashed Badger Cricket Club will start competeing in 2011 and will contain our very own cricketing stars.

We plan to organise a number of friendly matches against clubs throughout the UK. I have list of clubs to approach with the hope of arranging games, but please feel free to contact us. Send details to info@sporttrades.co.uk.

The reason is to increase awareness in SportTrades, with matches covered by the local media. We will also be collecting for our favoured charity, with promotions highlighting the work by local volunteers. SportTrades support CRY (Cardiac Risk in the Young) details of the work undertaken by the charity can be found on www.c-r-y.org.uk. We will also donate half the donations to a favoured charity of the club we are playing or to a local sport related charity in the area.

Our cricketing stars are Jimmy, Henry and Dan we will add players of all ability to the team. To get Smashed Badger CC to visit your club, info@sporttrades.co.uk

London 2012 Calling

To get Londoners into sport was the cornerstone of our bid for the 2012 games. The ConDem coalition now plans to cut the funding, in line with their 'Bugger Society' drive, that will achieve that promise, that aim. Cutting funding to the olmpic legacy - what have you done today, to make you feel proud?.

We won't abandon Wenlock and Mandeville, the saviour for 2012 is out there, contact us let us see if we can help. Whatever the project you had planned we may be able to find funding, we will search for free. Only upon the successful outcome of the search will we charge a commission.

Sport Inspires: Community, Individual, Partnership

contact info@sporttrades.co.uk

The New Look SportTrades


All change at SportTrades.

Below is the list of Directors to Account Managers and our new National Sales Centre in Derby.


Our head office will remain in East London, but we are close to agreeing a deal for a move into our new sales centre by August. (featured in the picture)

Our new sales team managed from our Derby office.

Director of Sales & Marketing - James Drew

Senior Account Manager - Henry Guyler

Account Managers - Dan Fullarton

Account Manager - Nathan Wood

We also have two Business Development Consultants working to increase our client portfolio.

Our Head Office will still house our Directors and Communication and Media Department.

Director of Communication & Media - Pete Lewis

Communication & Media Manager - Adam Dennehey

SportTrades Economics - Active Advertising

SportTrades Economics brought you Active Advertising. I thought I would take this opportunity, during this age of austerity to jog your memory.

Most advertising is static. The advert on the web will appear and disappear, the advert in the paper will be read once and thrown away, the television ad or radio will be watched or listened to and forgotten unless really annoying or expensive. The advert in the yellow pages will be passed during a frantic search for an emergency plumber. The adverts on public transport will not inspire or have expired. So active advertising is unique to sport.

Regardless as to whether you sponsor your local youth side or a nationally known professional side the effects are relatively the same. You sponsor your daughter’s football team or your friend son’s volleyball side, the reaction is uniform. If the people require using your services and competition is keen within your locality, customers will be drawn towards your business because of your support for local sport.

Active Advertising can be your ice breaker. During the introductions prior to negotiations, you mention that you sponsor a local basketball side, advertise at the local rugby league ground or sponsor a local community sporting initiative. It is statistically recorded that an increased sense of interest is shown, providing you with a convivial atmosphere to conduct business and increase your chance of success.

Each sporting standard the exposure received is relative. It is the ‘Two Shirts to be Worn’ theory, and covers all levels. The highest level is the easiest to gauge. If we placed two coloured shirts side by side with the sponsor of that football premiership team emblazoned on each. The results on recognition will be high. As we go down the levels off sport, recognition will not be as high due to degrees of exposure. At that point Active Advertising almost becomes a living thing. Each sponsorship or advert will come with different incentives. These will range from the use of facilities to be enjoyed by both staff and clients to hospitality available. You will be held in high regard from the regular visitors for your support and from those in the wider community. You will live the highs and lows of the life of a sports fan. You will all be in it together which can only benefit your company image. Unity through sport.

Active Advertising, your sport, your life.

The Future is SportTrades

SportTrades are looking to the future. We have a couple of projects we need your feedback with. Both are very much at an early planning stage, apart from the title, the projects are very much up there pinned on the drawing board.

The two initiatives are Sport Unity and the SportTrades Incentive Card (Sport I Card).

SPORT UNITY

Sport Unity, the talent exchange database, not an original idea, America for a long time had the SportBank. The standard idea is to transfer talent rejected in one sport and introduce them to another were their attributes and ability are more suited.

The bottom line spread our athletes who show exceptional sporting prowess across sports. It is an idea that is build around the elite, to maximise the potential of our sporting talent in full. Sport Unity will include this area with the hope of building a sustainable future for British sport by recruiting from other sports athletes who still wish to compete at the highest level, but due to rejection at their chosen sport thought the door had closed.

There are websites, databases and organisation who search for talent and promote opportunities. There is not a central database that can feature all, as far as we know. It would be fantastic to set up a database that can be used by sport coaches, to identify possible future recruits. Equally good for athletes at the point of rejection, look at Sport Unity and find other sports that they may consider better suited to they strength.

We would also look to promote sports within communities for all abilities. Our role will be to search for funding for the site, would welcome all suggestions, all those who feel they can contribute and all those companies who feel they can mange and create the database.
info@sporttrades.co.uk.

Sport I Card (SportTrades Incentive Card)

This is the sporting equivalent to a loyalty card for those on holiday, at home or abroad. It will be free to individuals.What does the Sport I card get us, well nothing at the moment.

The future will provide many opportunities. There are loads of packages where you can go and watch Barcelona, Real Madrid, Inter Milan and all the famous and established clubs worldwide.

Your'e on holiday in Puerto del Carmen in Lanzarote, you fancy watching a game of football.

That's handy UD Lanzarote are a partner with Sport I Card. Check with the contact details provided and they are playing at home, you get this incentive when you show the card - lets go.

The incentive details for many sporting events, venues, clubs, outlets and centres will feature on the Sport I Card website once agreed with providers.

The Sport I Card partners will be in the UK, USA and Europe.

We hope that Sport I will be distributed to clients from Tour Operators or when you book with online travel companies. We will inform you when negotiations are complete, our target is to have significant deals available from March 2011.

As mentioned, the card will be free. The downside will be your details will automatically go onto to our database and you will be contacted by SportTrades regarding opportunities we have available, your details will also be passed onto tour operators who distribute our card.

If you do not wish this to happen you must notify us upon application. it will not affect you benefiting from the opportunities provided by Sport I Card.As they say, watch this space for further updates.

SportTrades: Sport Inspires Projects.

SportTrades are passionate about this project. Sport Inspires will promote all the community work undertaking by local professional clubs covering many different sports.

This work is also done by local community groups and local authorities. Regardless of the standard of the individual, it is important that we take the opportunity that the power of sport presents us.

Through sport we can educate, we can unite and break down barriers. Our own strap line 'Unity through Sport' is so true. Sport builds bridges across divides and brings communities together as one. Most clubs and organisations provide community projects, that tackle the problems of society. Those who do not have such programmes is not through apathy, but simply economics.

Current Community projects are normally reactive rather than proactive, that is not a criticism just an observation. This policy is changing as the organisations are increasingly aware of the positives and are allocating more time and resources. The programmes are becoming increasingly more far reaching, including the whole of society and more innovative in their structure.

The projects at present concentrate mainly on the young, the lack of opportunity for social integration and activity leads to boredom and for some difficulties. Sport community projects will not eradicate social issues, but t will certainly help ease the burden and focus our youth. The projects within local authorities and other organisations must be available for all ages. With increased lifespan, exercise is important for all ages and the importance of keeping active is essential.

So what is Sport Inspires Projects from SportTrades going to do? SportTrades core business is to search for sponsorship or funding for professional to grassroots sports clubs. Our services are free to clubs, until we are successful in finding a benefactor. We then charge the club a commission. We can just as easily transfer our operation over to searching for funding for community projects, not just for the clubs mentioned, but also for local authorities and community groups.

If you have an idea at the planning stage or awaiting the green light, but finding funding difficult to attract, contact us and we will help. info@sporttrades.co.uk

Friday 16 July 2010

March to the Arch 2010/2011


Welcome to SportTrades
‘March to the Arch’ new feature for the 2010/2011 football season.





Those of you, who are regular readers of the blog, will recall that last season we ran our SportTrades F.A. Cup Tracker. We started with Barkingside in the Extra Preliminary Round and ended backing Portsmouth in their Cup Final defeat against Chelsea. The tracker was also a friendly competition and we experienced the emotions similar to the actual tournament. Last seasons winner of the Tracker was Accrington Stanley with an impressive, 4 appearances during the tournament.

‘March to the Arch’ is similar, except we now follow 5 national cup competitions, the F.A.Cup, F.A.Trophy, F.A.Vase, F.A.Womens Cup and F.A.Youth Cup. We have updated our scoring system. The winner will be the team who have accumulated the most points gained through the new framework.

‘March to the Arch’ Step by Step.

1) A team will be selected in the extra preliminary round or preliminary round of each tournament connected to the feature. The selected team must be drawn at home in the first round.
2) We will follow our selected team in the relevant round of that tournament. We will then allocate points as per the scoring system in accordance with the match result and follow the winning team from that tie into the next round.
3) The winning team in each round featured will become our selected side and the process will be repeated until the final.
4) The winners of our trackers will be the team who have accumulated the most points. We will present a certificate at the end of each tournament to the victors.

‘March to the Arch’ Point System

1pt Home Defeat
2pts Away Defeat
3pts Home Defeat (After Replay)
4pts Away Defeat (After Replay)
5pts Home Win (After Replay)
6pts Away Win (After Replay)
7pts Home Win
8pts Away Win

2 bonus points will be allocated to teams who win the tournaments.

If points are equal after the final game is played, positions will be determined by *Appearances, Goal Difference, Goals Scored or if applicable, the result during the tournament, depending on whether the teams played each other. If all still equal then the position will be shared.

*Appearances applies to the number of times a team has featured in rounds throughout the tournament, replays do not count.

SportTrades selected sides to begin ‘March to the Arch’.

F.A.Cup

Once again Barkingside will kick us off in the F.A.Cup. They will entertain fellow Essex Senior League side Southend Manor in the Extra Preliminary Round in August. The winners of this tie will entertain Brentwood Town in the Preliminary Round. The victors in that round will proceed to the 1st Qualifying Round. The winners will again be at home and entertain Langford, Aylesbury United, Eton Manor or Bedford.

F.A.Trophy

Belper Town will be our first selected side in the Trophy. They will entertain Harrogate Railway Athletic in the Preliminary Round. The winner of the tie will proceed to the 1st Qualifying Round and face Ossett Albion or Salford City.

F.A.Vase

St Blazey is to be our featured side in the FA.Vase. St Blazey will play Dartmouth in the 1st Qualifying Round. The winner will go through to the 2nd Qualifying Round where they play Crediton United or Cullompton Rangers. The winners of that tie will travel to Brislington, Witheridge or Shaftesbury in the 1st Round Proper.

We will feature Barkingside, Belper Town and St Blazey in the next few weeks, with a brief history and hopefully an interview with people connected to the clubs.

We will also be including the F.A.Youth Cup and F.A.Womens Cup within March to the Arch. The final for both these competitions will not be played at the National Stadium. The scoring system for March to the Arch will also be applicable for these competitions.

We await the draw for the F.A.Womens Cup, but for the F.A Youth Cup we will be following St Albans City FC.

The Saints start their campaign in the Preliminary Round at home to Thurrock. The winner will then play in the 1st Qualifying Round when they entertain Ilford. The winner of that tie will progress to the 2nd Qualifying Round and entertain Brentwood Town, Stansted or Hitchin Town

Tuesday 13 July 2010

A Cyclist In France: Andy's Take On The Tour So Far

We thought that with the Tour de France going on at the moment, who better to talk about the race so far than our own cyclist Mr Andy Phillips. Andy's a Cat 2 cyclist whose progress we have followed on the blog since the start of this year.

Andrew: I live on a road with two other houses. My neighbours are French and I don't see a lot of them during the month of July. I think they are glued to their TVs watching the tour. In fact Bernard's garden which is normally in tip top condition looks more than a little untidy after 3weeks.

This year everyone is very happy at the moment. A Frenchman has been in yellow twice . Not only that but a Frenchman from this region. Yes Chavanel is from the Poitou Charentes. I think he comes from a big cycling family and one of the guys from our club has been in a team either with him or one of his brothers. In fact I have been in a race with his dad. Small world hey?

I was pleased to see Chavanel back in yellow. It was a pity he lost it over
the cobbles. Normally the early stages are flattish and set up for the sprinters and he had quite a good lead which would have meant he should have stayed in yellow for a few days but the cobbles this year set the cat amongst the pigeons. I think he had two punctures. I am not sure what I feel about the cobble sections this year.

Good for the spectators yes, but not when as a result of punctures or crashes favourites could lose so much time that they could lose the Tour. But there again with the team back-up radio, communication between team cars and riders etc perhaps the Tour needs something like the cobble section to bring some excitement back. It has in some respects become all so predictable.

It is a pity that Frank Schleck crashed and has withdrawn from the Tour as a result of the cobbles. But that is cycle racing which is more than can be said for the stage prior to that which was closed down by Cancellara. What a nonsense that was.

Ok, might be able to understand that it was right for the peleton to wait but once it was all back together again they should have raced and there should have been a sprint. A lot of people took a day off work to go and watch the stage and many may have lost money. I would have been well cheesed off if I had waited hours at the finish line to see that. It was bad enough watching it on the telly. Was not impressed with Cancellara, but what can you do.

Team Sky are doing well. And I believe that at one point on Saturday's stage Geraint Thomas was in virtual yellow. I am also pleased to see that Mark Cavendish is back to his winning ways. A couple of really good stage wins. A lot of that is down to his team and his lead out men. But it was good to see him cry and it was good to see him thank his team. Perhaps he has been humbled! My opinion of him has changed a bit, perhaps the same can be said for other cycling fans as well.

Obviously I want Bradley Wiggins to win the tour but there is a rider I respect very much. He is as tough as nails and gives it 100% all the time and fights and fights untill the last. I generally don't like Australians but Cadel Evens is a worthy world champion. He is currently winning the Tour at the moment and I would love to see him win the Tour. I read somewhere that he's the first World Champion to lead the Tour de France in 20 years. It would be great for Cadel to win it as he was unlucky not to win in 2008 when Carlos Sastre suprisingly won after a tremendous time trial before the Champs-Élysées. Hopefully this time Cadel can do better, but it's still a long way to go yet.

Well I have not had a great deal of time to follow the Tour as much as I would like this year. Family, work, training, guests and life getting in the way. Is going to be interesting now we are in the mountains. I might just go and check on the nieghbours to make sure they are still alive.

Right that is it from me at this stage. Remember you can follow me on facebook by becoming a fan of ‘The English Cyclist In France’ or just join the facebook group ‘Help me Win in France’. I can also be found on Twitter @cyclistinfrance, where you're more than welcome to chat to me about all things cycling.

Saturday 10 July 2010

The Eyes have it for Howard


Article Created by Stuart James, The Guardian

Pierluigi Collina, who took charge of the 2002 World Cup final and is widely recognised as one of the greatest ever referees, has advised Howard Webb to approach Sunday's showpiece between Holland and Spain "in a normal way" despite the immense pressure of the occasion.

Webb will become the first official to oversee both the Champions League final and the World Cup final in the same season when he takes to the field in Johannesburg alongside his assistants, Darren Cann and Mike Mullarkey. He is also the first Englishman to referee a World Cup final since 1974, when Jack Taylor awarded a penalty inside the opening minute of Germany's 2-1 victory over Holland.

Having been impressed with his calm and controlled display in the Champions League final in Madrid, Collina said he has no doubt that Webb is equipped to "handle any kind of match". The Italian acknowledges that the stakes could not be higher on Sunday, and warns Webb that he risks tarnishing everything he has achieved in his career if he makes a major mistake, although he fully expects the 38-year-old Yorkshireman to excel.

"The pressure in the World Cup final is very high but if you are there it is because you are very good, no other reason," said Collina, who retired from refereeing in 2005. "But, on the other hand, you know that if something happens wrong, everything you did in the past probably doesn't matter. It vanishes. It's all about those 90 minutes. But I am sure that will not be the case. I wish him an outstanding day."

Collina, who has recently left his position as the head of Italian officials to take up a similar role with Uefa, has long admired Webb and was among those who put his name forward for the Champions League final. "He had a very good match so I would say our decision was good. And I'm very confident that Fifa's decision to appoint him will be positive as well, because Howard is a very good referee and has all the qualities for such an important game.

"I've seen him many times in action, including the Champions League final, and I could guess the behaviour on the pitch would be accepted by both teams. He shows he is always in control of the game and very calm. His feeling with the players is very good. It's very important for the referee to create a good relationship with his players and it's very important for a referee to be accepted even when he's wrong. If you are reliable and trusted by players, they can accept it even when you are wrong. And this is something that seems to happen with Howard."

Collina sent Webb a congratulatory text yesterday evening, when news of his appointment was announced, and smiled when he heard back. "He replied to me at 1.40am the following morning. I replied saying that the World Cup final referee should sleep at this time. He told me he didn't feel sleepy but that he was sure he would sleep the night after."

Asked what final words of advice he would have for Webb, Collina replied: "Be prepared – getting all the information possible about the teams – be self-confident and approach the match as a normal match, or at least in a normal way. Don't change anything because it is the World Cup final."

Preview of the World Cup Final.


A quick reminder, SportTrades Management selected teams they thought would play England in tomorrows showdown. The prediction game was called SportTrades 2's. As you will of noticed England wre sent packing, so the prediction game turned into 'who do you think will win'?. Well the last 2 standing are Rob McAvoy (Holland) and Adam Dennehay (Spain).

Now the review reproduced in full from the blog of Paul Hayward, The Guardian.

Spain are the old Holland in disguise. This is the way pre-match talk is heading as this World Cup final is portrayed as a battle of the clones. It falls to the European champions now to assert a non-Dutch identity. By Sunday night, the Spanish are likely to have shown a global audience that they have a few good ideas of their own.

Vicente del Bosque's side are more tortured by history than their opponents. Their second continental title at Euro 2008 conferred a respectability on Spanish football that their record at world level lacks.

Fourth place, in 1950, had been their best finish before they recovered from an opening game defeat by Switzerland to reach this final. The Catalan press are saying La Roja are really an extension of Blaugrana: the folk name for Barcelona. In this nationalistic mood they would not want to cede the credit for a Spanish victory to a northern European power.

If the theorising in Johannesburg is to be believed Holland have come up with an ingenuous solution to the ancient problem of underachievement.

They are trying to win this final by fielding both teams. If the Oranje lose at Soccer City the Dutch will still win it with the country whose football they invented, or claim to have, the day Rinus Michels touched down in Barcelona in 1971 to be followed three years later by Johan Cruyff: the Camp Nou godhead from whom all subsequent beauty supposedly flowed.

The theory that Dutch thinkers bequeathed the style Spain will bring to the field today has become so pervasive that the instinct is to search for flaws in that belief. Cruyff, a Barça idol in his playing days and architect of the Dream Team (1991-94), talks of the two cultures as if they are indistinguishable. "I am Dutch but I will always defend the football Spain play," he says. "If you play attacking football, like Spain do, you have more chances of winning. And if you try to play on the counter against a team that really wants the ball, you deserve to suffer.

"The fact is that if you try to outplay Spain they will kill you, and Holland now know they face the best team in the world. When you look at Spain, you see Barcelona, you see Xavi, [Andrés] Iniesta, [Sergio] Busquets and Pedro [Rodríguez] in midfield, players who want the ball but then will put pressure on high up the pitch to win it back. Now, deservedly, Spain are in the final, a match that is only about winning, as I know. Spain have a great footballing generation, who may never get another chance like this."

The premise, encouraged by Cruyff, is that the finalists are blood brothers. The lineage runs like this: at Ajax from 1965-71 Michels revolutionised Dutch club football, pioneered kaleidoscopic Totaal Voetbal (Total Football), exported it to Catalonia, handed it on to Cruyff, who then shaped the Barcelona raison d'être in the Ajax image, before Louis van Gaal and Frank Rijkaard kept it going, then passed the torch to Pep Guardiola, the current coach, who was a Barcelona player under Cruyff and Van Gaal.

A startling statistic is that 17 members of both squads are graduates of the Ajax and Barcelona academies, and since seven of Spain's starting XI against Germany on Friday were Barcelona men you can see why this game is being sold as a contest between two incarnations of one philosophy.

Unusually, though, only one of Holland's 23 – Rafael van der Vaart – plays in Spain, with Real Madrid, in contrast to the days when Arjen Robben, Wesley Sneijder, Ruud van Nistelrooy, Klaas-Jan Huntelaar, Van der Vaart and Royston Drenthe were drawing wages at the Bernabéu, and Van Gaal was flooding Barcelona with Dutchmen.

"Yeah, maybe Spain is influenced by Barça and Barça is influenced by Johan Cruyff and Rinus Michels. That's a big compliment for Dutch football," said Bert van Marwijk, the current Holland coach. "Maybe that's a bit ironic but I don't think in that way. We respect Spain but we want to do it our way.

"At the moment I think Spain play a little bit more attractive than we do and we would like to play football as attractive as them. Spain are playing very well with the ball but without the ball they are reacting very quickly so it could be a very interesting game for two teams trying to play football."

This subject is all the rage. Busquets told journalists: "I can say about Van Gaal and Cruyff, who've been at the club where I play, that they did a great job and brought through players from the academy because it's a philosophy they have. Rijkaard also introduced the 4-3-3 system [Busquets ought to have said re-introduced] and was the one who started this style of play at Barcelona. It was subsequently transferred to the national team. With Barça's philosophy they have helped [Spain]."

Cruyff, who talks often to Van Marwijk, has assumed a kind of emotional dual nationality. Loyalty to the old country competes for his affections with the sense he has that his greatest imprint, post-playing, is to be found on the Spanish game. He says: "It's the Spanish players who are better to work with. Dutch players already start to say 'Yes, but' when you open your mouth to speak."

In both camps a tradition of feuding has subsided, and this, as much as stylistic innovation, may explain why there will be a new name on the trophy this weekend. In Spain the Catalan-Castillian schism has healed.

Specifically both countries line up 4-2-3-1, with two screening players, one striker and a conductor. Holland have Wesley Sneijder and Spain use Xavi in the No10 position. But Spain have a second artist – Iniesta – in an attacking midfield role, and their two holding players, Busquets and Xabi Alonso, are vastly superior ball players to Mark van Bommel and Nigel de Jong. Spain's defenders are considerably more agile and expressive than Holland's rather more wooden back four. The Dutch have compromised on their history; the Spanish have slapped gold paint on theirs.

To be strictly analytical, too, Spain's soft one-touch tippy-tappy passing is not identical to the classical Dutch method, in which the probing is sharper and more angular. But both teams aim to "circulate" the ball and "think spatially": two requirements from the Dutch bible.

Van Marwijk's Holland talk as if to match Xavi and Iniesta's passing is unfeasible, so some are raising the spectre of Internazionale's Champions League semi-final triumph over Barcelona, for which Sneijder was a catalyst. To contain Spain and apply more lethal finishing than Del Bosque's team have been able to demonstrate in three successive 1-0 wins may be Holland's deepest hope.

There are other differences, too easily overlooked as this philosophical union is declared a fact. They are to be found in temperament, character, language, upbringing, deportment and tone. Dutch fans are not like their Spanish counterparts, and the flavour of games at the Bernabéu and Camp Nou is not interchangeable with those in Amsterdam or Rotterdam. After his team had knocked out Germany in Durban, Xavi boasted: "The Spanish personality imposed itself." He said nothing about the Dutch.

Friday 9 July 2010

St Pauli: Season 2010/2011 Fashion Statement

As you are awre we will be following St Pauli this campaign in the BudasLiga. St Pauli can be found in the exuburent, bohemian and darn right lively part of Hamburg. The team return to the German Top Flight after a lengthy break and visit to the third level.

They are very much a political, art and music inspired club. The co-operative of sport, so some interesting times ahead. This is what to seen in this season (other than black and white stripes of course).

Pictures of St Pauli 2010/2011 Shirts thanks to our friends at Football Shirts.Com.
First the Home Kit, then Second Kit and then the 3rd Kit.







SportTrades New Account Managers

As promised we are proud to announce 3 new Account Managers. With picture to match. So you can put a face to the name. Please be warned: the pictures were not supplied by the guys – so this will be as much a surprise to them as you.


So in Alphabetical order SportTrades are proud to introduce our new Account Managers in their own words:


Dan Fullarton:

I am a keen all round sportsman and I'm still playing football but every season is getting a bit harder now. I captain my cricket clubs 1st XI and also coach the youth team.

I am a big Spurs fan and to be honest last season apart all our Premier league fixtures versus the Gooners are probably my worst moments in sport, along with losing 13-12 on penalties in my clubs cup final this year.

I believe I can bring a good contact base within the sports world along with a good sales background and a determination to succeed.

I feel there is some real potential with SportTrades and I'm pleased to have the opportunity to be a part of that.


Henry Guyler:

What sports you play and / or follow

I still like to play football and also am a keen Rams fan, for my pain I also watch the England football team in the Supporters Club and went to the 2006 World Cup. Cricket is my main sport from a playing perspective but there isn't really any sport that I wouldn't take an interest in.

* Worst sporting moment (playing or watching)

This was on the cricket field and actually also one of the best moments when I took 7-29 for our first team and then the captain didn't select me again that season. Fortunately I have been able to move on from this and this captain now plays under me as I captain the first team.

* What you're hoping to bring to Sporttrades

I can bring a strong and varied client base as well as some strong contacts in some big companies who we can attract to get on board. I like to think outside the box and I'm quite a creative thinker so I hope this will bring something quite unique to make the SportTrades team a success.



Nathan Wood:

* What sports you play and / or follow

I still play a bit of football socially with some mates. Before I went to university I played a bit of rugby with my school, however I couldn't play at a higher level as it clashed with my first sport which is Athletics. I was a 400m/hurdler and competed for a local club for several years. My best achievement was being selected my Cumbria County Schools to represent them in a competition against other counties on two occasions.

* Worst sporting moment (playing or watching)

So which England match do I start with........... To be honest my worst moment was when I was playing rugby. My school was playing a 7's tournament in Scotland. I had the ball, made a break and rather than putting the ball in the corner I decided I would try and loop round behind the posts to make the conversion easier, I got tackled by the corner and didn't score. I did however break the other guys arm in the tackle, and the the last attack of the game saw one of my teammates intercept the ball and score under the posts to win us the game.

* What you're hoping to bring to Sporttrades

My aim is to create a good client base, expanding the list of sports that we work in as well as develop links with new clubs. I also hope to bring new ideas and enthusiasm.

Saturday 3 July 2010

Get Your Kit On: Arsenal Home 2010/2011


From our friends at Football-shirts.com

The club describing the shirt as a seventies style design with a block red body with white sleeves and a white collar, the design is a traditional Arsenal style which should please the clubs fans, after they have been some what disappointed with kits that have not contained the white sleeves in recent years. Arsenal.com say that the shirt has been a bit hit with the players, quoting defender Thomas Vermaelen as saying:

“I really like this new kit. It’s the typical colours for Arsenal, white and red, and it’s really nice. Every club has their own traditional colours. For Arsenal it’s red and white and that’s the way it’s supposed to be.”

To accompany the shirt the team will wear white shorts and socks, the kit will be most seen worn for home games at Emirates Stadium.

The shirt is made by Nike and has been made as part of their ‘Considered Design’ programme, the 10/11 Barcelona shirts are also made under this programme, where up to eight used plastic bottles used to manufacturer the polyester shirt. Theo Walcott found the shirt comfortable saying:

“The colours are very traditional, it feels nice and it’s made from recycled plastic bottles so what more can you ask for?! It fits and feels nice, and that’s the most important thing. I think it’s important that you feel comfortable in it.”

Friday 2 July 2010

Stirling Albion fans finalise takeover of club


Article by Phil Goodlad taking in full from our friends at BBC Sport.
First Division side Stirling Albion have become the first Scottish senior club to be owned by their fans.
The Stirling Albion Supporters Trust has agreed a £300,000 deal to clear debts and make a one-off payment to Peter McKenzie, chairman for 26 years.
McKenzie, 84, has agreed to write off the £1.2m loan that was due to him.
Since launching its campaign to buy the club last May, the trust has registered 2,000 worldwide members, including Cristiano Ronaldo and Andy Murray.
"I am thrilled that the true fans will look after the future of this great club," said McKenzie, who in May made a £41,000 payment to save the club from liquidation and HM Revenue and Customs received a further £48,000 in November.
"I had a few offers on the table but it was always my wish that the club remain within the local community."

It is two years since he announced that he wanted to step down as chairman and guarantor and make his majority shareholding in the club available for sale to any interested parties.

'Buy Stirling Albion' campaign spokesperson Paul Goodwin said: "We are absolutely delighted to have reached an agreement to acquire Mr McKenzie's majority shareholding in the club.

"Throughout the negotiations Mr McKenzie made the wellbeing of the club and its position in the community key factors in any agreement he made.
"This acquisition has the potential to be a landmark moment for the future of Scottish football as it marks the first senior Scottish football club to come under the direct control of its fans' supporters trust.

"Everyone knows that there are severe pressures on football at all levels just now and we are under no illusion, and no-one else connected with the club should be either, that there is a very challenging future ahead.

"The Trust is absolutely committed to supporting the management and the team, developing the club's role and presence in the wider Stirling community and undertaking some innovative commercial activity in order to generate new income."

The club have been in court three times over unpaid council bills and faced two winding-up orders over unpaid tax.
Last year, the local council took action to recover £67,000 in unpaid rent and rates for use of Forthbank Stadium.
That figure has risen to £100,000 and legal proceedings were opened last month at Stirling Sheriff Court.
The fans group had discussed selling the naming rights for the club, with "Stirling Meerkats" one such suggestion.

Thursday 1 July 2010

Get Your Kit On: Newcastle United


Taking from the official Newcastle United Website. The new home kit as manufactured by Puma.

The excitement is building - forget the World Cup. Players return to pre-season training, Liverpool confirm Roy Hodgson as manager. Players up and down the country have signed new deals or confirmed transfers. 700 professional players have been released by their clubs and are free agents. The most high profile being Joe Cole.

The season is fast approaching, a blank page, a new start at last some football.