Wednesday 20 January 2010

More On Partnership With Girls In Football

A while ago SportTrades announced good news about a partnership we have got with the organisation Girls in Football, headed by Polly Courtney. The partnership's aim was to help increase the investment within the women's game and make sure that women of all levels of football would get the support and funding that they needed to keep going. We are very close to agreeing a deal with a major worldwide company and brand who will help fund this investment into women's football, and we will reveal who this brand is when the deal is finalised.

The Women's game has a vast amount of potential and England and the Football Association need to give the game support so it can fulfill it's potential. Our women have done fantastic in recent years reaching the Quarter Finals of the last women's World Cup in 2007 when the tournament was held in China. They also grabbed much attention last year when Hope Powell's girls were runners up to the mighty German side at the European Championships. It was a great achievement for the team and the first time our girls have reached a major final in 25 years, which is good considering the men have not done that in 44 years this summer.

It shouldn't be forgotten that 4 years before that England had hosted a successful European Championships themselves, although the girls went out in the first round the attendences at the stadiums and viewing figures on television were excellent. 2011 should be a great year for women's football as that summer will see the launch of the Women's Super League. The league is going to run over the summmer and will be made up of 16 clubs. That alone would be good, but there is a deal in prinicple with a major broadcaster which will see games shown on television giving great exposure for the league, the standard of the game and showcase what great talented women footballers we have. At the same time it will inspire girls all over the country to get involved with football and sport in general and give them proper role models to look up to unlike some of the tasteless stars on Big Brother, etc.

Our partnership with Girls in Football supported with the investment we are getting will help many clubs around the country. Our ambition is to help these girls and clubs get the funding they need to have their own kit and buy the equipment that they need to keep operating. It is a very positive motive for women's football and it is intended to boost the game at a national, regional and local level. If you would like to know more about this partnership head over to http://girlsinfootball.co.uk// to find out more information and see how we can help you.

2 comments:

  1. This is an excellent initiative and one we are very proud to be a part of.

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  2. Cheers for that Polly, can't tell you how much im looking forward to the Super League in 2011, would love to report on it in some capacity and show the fickle fans that it's well worth watching and attending games.

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